In over three many years, Joe Kiani led Masimo from a California startup to a worldwide chief in affected person monitoring. Since retiring on the conclude of 2024, Kiani has not slowed down, as an alternative channeling his vitality into a variety of ventures that mix well being, know-how and human connection.
Persevering with a legacy of healthcare innovation
Quickly after his departure, Kiani deepened his concentrate on Willow Laboratoriesan organization he based in 1998 to advance human well being via knowledge and behavioral insights. Willow’s mission focuses on empowering individuals to administer their well being proactively, not reactively.
An well-known piece of this mission is Nutu, a digital platform designed to aid people enhance their well-being via small, measurable adjustments in weight-reduction plan, exercise and sleep. The app makes use of wearable knowledge and person enter to generate a personalised progress indicator. The system focuses on incremental life-style enhancements and sustained engagement relatively than blanket suggestions.
The corporate’s strategy displays Kiani’s long-held perception that know-how ought to simplify well being choices and aid individuals reside longer, more healthy lives.
Getting began in media know-how with Like Minded Labs
In July 2025, Kiani CEO of Like Minded Labsa Santa Monica-based media know-how firm targeted on reworking digital communications and artistic collaboration.
Round the identical time, former Disney CEO Bob Chapek additionally joined the corporate’s board, underscoring the corporate’s concentrate on scalable, content-driven innovation.
Kiani’s management at Like Minded Labs seems to be primarily based on the identical rules that acquire guided his earlier ventures: technical rigor, long-term considering, and a dedication to merchandise that enhance the best way individuals join with each other.
A constant dedication to security and function
Kiani continues to chair the Affected person Security Motion Basiswhich he launched in 2012 to cut back preventable deaths in hospitals worldwide. The muse works with healthcare suppliers, policymakers and know-how firms to share greatest practices and enhance transparency of affected person outcomes.
This ongoing advocacy underscores a theme that runs via all of Kiani’s work: a dedication to the moral and efficient spend of know-how to enhance human well-being. Whether or not in hospital techniques, private well being apps or media platforms, his focus stays on how innovation can serve individuals extra instantly.
Strategic investments in healthcare innovation
Kiani has additionally just lately invested capital, board roles and experience in rising and established well being know-how firms, together with MY01, SMS Biotech, IRIDAMEDAnd CDX Medical Applied sciencesAll of this underscores the dedication to altering the boundaries of medical care.
Constructing on a confirmed basis
Joe Kiani’s profession trajectory exhibits a constant sample: establish a downside, develop the know-how to resolve it, and scale that answer till it transforms an business.
Whereas industries and firms acquire developed, the core mission stays clear: harness know-how and creativity to spend know-how extra successfully for humanity.

